Veedol India says this partnership signifies a pivotal move for the lubricant manufacturer as it seeks to enhance its brand presence and solidify its market position across the country.
Speaking on the occasion, Tide Water Oil's Managing Director Arijit Basu said, "We are delighted to have Sourav Ganguly join us as our brand ambassador."
"We are confident that this association will give us a strong impetus as we drive forward into the future," Basu said.
Commenting on the association, Sourav Ganguly said, "My association with Veedol represents a commitment to excellence, innovation and reliability."
"Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work," Ganguly said. "Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer."
Veedol, which provides a comprehensive range of lubricants for both the automobile aftermarket (retail) and industrial (B2B) segments, is one of India's most prominent lubricant brands, with a consolidated revenue from operations of Rs 1,931 crore as of March 31, 2024.