The beautycare company said the serums have been crafted with aromatherapy-based ingredients.

The company said the products are completely free from parabens and artificial fragrances.

Speaking to IBNS at the launch event in Kolkata, beauty expert Blossom Kochhar, founder of Aroma Magic, said: "I decided to make these products available to all consumers and want them to use it. I have tried it and I know these products are wonderful and promise to give fantastic results to consumers."

Suggesting people to keep healthy skin during the Monsoon, she said: "During the Monsoon, people should cleanse their skin properly. They should also tone their skin during the rainy season."

She suggested people use 'light moisturisers' during the Monsoon season in the country.

The four products launched  in the city on Tuesday are: Vitamin C Face Serum, Squalane Serum, Hyaluronic Serum, and Niacinamide Face Serum

(Reporting by Supriyo Hazra, Images by Avishek Mitra)