The collection celebrates the many meanings of the season — the arrival of Pujo, the arrival of Maa Durga and the arrival of a woman herself at the threshold of something new.
Bengali actor Mimi Chakraborty is the face of the collection, which draws inspiration from the architectural artistry of Bengal’s Rajbaris. The distinctive arches of these historic homes have been reimagined as symbols of transition, possibility and new beginnings.
According to Tanishq, the arches represent the journeys of contemporary Bengali women who honour their roots while defining their own paths. Aagomon celebrates the Srijonis who have crossed these arches of possibility, carved their own paths, made their mark and created change around them.
Mimi Chakraborty unveiling the collection ahead of Durga Puja. Photo: IBNS
The collection translates the grandeur of Bengal’s Rajbari arches into Haarams, Sitahars, Chokers, tie haars and necklaces. The pieces feature intricate detailing, contemporary silhouettes and motifs inspired by the architectural language of Bengal’s Rajbaris, including arch carvings, wrought iron inlays and wood stucco work.
The jewellery brings together Bengal’s visual heritage with a contemporary expression of festive jewellery, created for the Srijoni of Notun Bangaliyana — a woman who carries her roots with pride while embracing new possibilities, defining her own path and shaping who she is becoming.
At the heart of Aagomon is the idea of the Srijoni of Notun Bangaliyana — women who carry Bengal’s heritage forward while creating what comes next. Tanishq said these women are deeply rooted in where they come from but are not defined by tradition alone, instead reinterpreting it and finding new ways to express themselves.
Mimi Chakraborty at the launch event. Photo: IBNS
Through Aagomon, the brand celebrates this spirit of becoming — the journey of the contemporary Bengali woman as she moves from tradition to self-expression, from inherited narratives to new perspectives and from what has been to what could be.
Mimi Chakraborty also spoke about her association with the collection.
"When I first heard the idea behind Aagomon, it felt very personal to me. I think every Bengali woman knows what it means to hold on to where she comes from while still pushing herself towards something new — that's exactly who a Srijoni is. Being part of this collection feels like an extension of my own journey, and I am so glad Tanishq is choosing to celebrate women like this," she said.
Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said, "The Srijoni has always been someone who wears her tradition with confidence, but also isn't afraid to write her own story. Aagomon speaks to exactly that spirit — a woman who steps into every new chapter of her life with intention."
"With this collection, we wanted to move beyond the ornamental idea of festive jewellery and root it in something more emotional — the feeling of arrival, of possibility, of becoming. Every design decision, from the arches to the detailing, was built around that emotional truth. Aagomon is as much a mindset as it is a collection," she added.
Alongside Aagomon, Tanishq has introduced Srijoni Shomman, an annual platform aimed at celebrating women who are shaping Bengal through their work, ideas, courage and contribution.
Rooted in the spirit of Notun Bangaliyana, the platform will recognise women from across Bengal whose stories reflect the ways in which women have challenged convention, created change and opened new possibilities for others.
(L-R) Mimi Chakraborty, Nandita Das and Pelki Tshering. Photo: IBNS
The inaugural edition of Srijoni Shomman will feature a jury comprising three women representing different facets of the Srijoni of Notun Bangaliyana — Pelki Tshering, Mimi Chakraborty and acclaimed actor, filmmaker and social advocate Nandita Das.
The jury will identify and honour women from across Bengal whose journeys embody the spirit of the Srijoni. The initiative will culminate in March 2027 with a moment of recognition for women across Bengal.