The initiative aims to create a distinctive brand ambassador that embodies India Post's core values of trust, reliability, inclusivity, service, and digital innovation.
The contest is open to all Indian citizens. Participants are required to submit one original mascot design, a suitable mascot name, and a brief concept note through the MyGov platform. The competition will remain open from July 15 to August 15.
To encourage creative participation, the Department has announced cash prizes of ₹75,000, ₹50,000, and ₹25,000 for the top three mascot designs.
Separate cash prizes of ₹25,000, ₹15,000, and ₹10,000 will also be awarded for the top three mascot names. All winners will receive certificates of recognition.
The prizes for mascot design and mascot naming are independent of each other and will be awarded separately.
The winning mascot will become the official brand ambassador of India Post and will feature prominently across its promotional campaigns, philatelic products, public awareness initiatives, exhibitions, social media platforms, and other official communication channels.
The Department has encouraged students, designers, artists, and creative professionals from across the country to participate in the contest and contribute to shaping the future visual identity of India Post.