New Delhi/IBNS: The trailer of Aamir Khan's much-awaited film Sitaare Zameen Par was launched on May 13, and hours before that, the X handle of Aamir Khan Productions shared a post saluting the heroes of Operation Sindoor, prompting massive backlash.

Aamir Khan was slammed heavily for posting a message on the Operation Sindoor hours before the film's trailer launch, a move, users pointed out, was to draw the limelight.

"Salute to the heroes of Operation Sindoor. Heartfelt gratitude to our armed forces for their courage, bravery, and unwavering commitment to the security of our nation. Thank you to the Honourable Prime Minister for his leadership and determination. Jai Hind," the production house posted.

Netizens criticised the timing of the post, saying it's too late.

A user wrote, "Mr. #AamirKhan you are too late to post this. Now it’s time to post #BoycottTurkey. Say something."

"Kucha jada jaldi nahi kar di post? (Haven't you posted too early)?" wrote another

Another comment read, "We as Indian should just ignore these morons @AKPPL_Official @iamsrk, @BeingSalmanKhan, @saifalikhan067. They earn their money here in India but at the time of adversity they want to show how intellectual they are. Probably they are also under the illusion about 72 virgins."

Another comment read, "Dekho koi movie ka announcement bhi ata hoga... Ye paise k liye bolte h lekin dil m Turkey and Pakistan h."

"Bahut jldi yaad aayi? Movie release ki date ko 10-20 saal aage bda do, fayde m rhoge. Wrna public itna pelegi k jaisi laal singh ki chaddi pili hue this," said another.

India and Pakistan agreed to a ceasefire effective 5 pm on Saturday after four days of intense military exchanges following Operation Sindoor, which was undertaken to strike terror bases in Pakistan and PoK in response to the April 22 Pahalgam attack.

Aamir Khan's upcoming film 'Sitaare Zameern Par' will hit the theatres on June 20.