logo
logo
  • Home
  • About Tripura
    • Tripura
    • Governon
    • Chief Minister
    • Council of Ministers
  • Tripura
  • National
  • International
  • Lifestyle
  • Spotlight
  • Sports
  • Jobs/Tender
  • Photo Album

Viacom18 clinches Indian cricket's digital and TV media rights for INR 5963 crore

By IBNS
Sep 1, 2023 ..

Viacom 18 Media Private Limited has won the TV and digital rights of the Indian cricket team for INR 5963 crore (USD 720 million approx).


According to reports. the company defeated Star India and Sony in winning the rights.

Viacom 18 Media Private Limited won the media rights for the period of September 2023 to March 2028.

BCCI President and 1983 World Cup hero Roger Binny said: “The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce."

"With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage," Binny said.

Also Read: Rahul Dravid provides update on KL Rahul’s participation in Asia Cup

BCCI Secretary Jay Shah said: "I extend my heartfelt congratulations to Viacom18 for emerging successful in the e-auction, and I express my sincere gratitude to all the bidders who participated in this process."

"Their involvement underscores the industry's confidence in India Cricket. I also want to acknowledge the role of market forces in reinforcing their belief and trust in us," he said.

Leave a Reply
Post comment
Related News
Former all-rounder Azhar Mahmood named new Pakistan red-ball head coach
Jun 30, 2025..
'Too many 80s and 90s': Sourav Ganguly regrets missing 'a lot of hundreds' in his career
Jun 26, 2025..
Headingley display helps Ben Duckett attain career-best Test ranking
Jun 25, 2025..
India's record centuries in vain as England take 1-0 lead at Headingley
Jun 25, 2025..
Rishabh Pant reprimanded for breaching ICC Code of Conduct
Jun 24, 2025..
Newsletter

Subscribe For Northeast Herald News And Receive Daily Updates

logo

Northeast Herald starts its journey from Tripura state capital city Agartala to cover the entire Northeast region of India for the latest news, news photos, and the latest photos to promote the great cultural, historical and traditional identity of the region.

  • Twitter Icon
  • About Tripura
  • About Northeast
  • National News
  • Tripura News
  • International
  • Entertainment
  • Spot Light
  • Article Us
  • Health
  • Lifestyle
  • Top News
  • Sports
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
  • Cookies Policy
  • Code of Ethic
  • Site Map
  • Rss Feeds

Copyright © Northeast Herald. All Rights Reserved