Elon Musk on Friday officially named longtime media executive Linda Yaccarino as the new CEO of Twitter, a crucial move announced by him since buying the micro-blogging site.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!," he tweeted.

"@LindaYacc will focus primarily on business operations, while I focus on product design & new technology," he said.

Musk said he is looking forward to working with Linda to transform this platform into X.

As CEO, Yaccarino will face a long list of challenges that have piled up under Musk’s ownership, including an advertiser exodus, service disruptions, regulatory scrutiny and a growing list of rivals. Musk’s controversial policy changes and statements have also alienated some longtime Twitter users, reports CNN.