Toronto/IBNS: Toronto, the host city of FIFA World Cup 2026 unveiled last week the official brand of FIFA World Cup 2026TM as well as new #WeAre26 awareness campaign with blue and green brand colours, a Toronto emblem depicting the FIFA World Cup trophy and a bold typeface,  a news release has said.

The FIFA World Cup 2026 tournament brand was launched on May 17 by the Fédération Internationale de Football Association (FIFA) with a special broadcast presentation in Los Angeles, United States, one of the other 15 Host Cities for the tournament .

Celebration of this event by the city of Toronto, said the news release, included lightings of both the Toronto Sign and CN Tower in blue and green, branded signage across the city on some bus shelters and TTC platform screens, illumination of screens at Yonge-Dundas Square and in libraries, as well as a special youth soccer scrimmage and clinic at Toronto Stadium (BMO Field) with national team players.

With Toronto engaging millions of fans across 16 stadiums and billions worldwide, the games are expected to generate significant economic, cultural and community benefits for Toronto by creating thousands of jobs, and generating hundreds of millions of dollars in local gross domestic product.

Multiple matches at Toronto Stadium and major fan events across the city for the duration of the tournament would be hosted by Toronto.

It will be determined by FIFA which tournament matches will be played in Toronto at a later date.

The FIFA World Cup 2026 was awarded In 2018 to a joint bid by Canada, Mexico and the United States.

This year the tournament has been expanded by FIFA from 80 to 104 matches to be staged across 16 cities in North America, of which 10 matches are expected to be in Canada.

(Reporting by Asha Bajaj)