The University of Wisconsin System Board of Regents has unanimously fired UW-La Crosse Chancellor Joe Gow after his videos, which were featuring him and his wife, were found on porn websites.

Gow, 63, and his wife, Carmen Wilson, are featured on several porn websites using "Sexy Happy Couple" as the account name, a moniker also used on at least two social media accounts, reported USA Today.

The couple also published two books detailing their experiences in the adult film industry, under pseudonyms, the newspaper reported.

According to reports, both the books and the social media accounts featured images which clearly showed Gow and his wife.

Reacting to the development, Universities of Wisconsin President Jay Rothman said in a statement, "Upon my recommendation, the UW Board of Regents today terminated Dr. Joe Gow from his position as chancellor of UW-La Crosse effective immediately."

"In recent days, we learned of specific conduct by Dr. Gow that has subjected the university to significant reputational harm. His actions were abhorrent," Rothman said.

UW System Regent President Karen Walsh said: "This Board is charged with the stewardship of our great Universities of Wisconsin. Unfortunately, Dr. Joe Gow has shown a reckless disregard for the role he was entrusted with at UW-La Crosse to serve students, faculty and staff, and the campus community. The outrage over his behaviour is evidenced by the unanimous vote by the UW Board of Regents to terminate him as chancellor. We are alarmed, and disgusted, by his actions, which were wholly and undeniably inconsistent with his role as chancellor.”

Gow told the Milwaukee Journal Sentinel, part of the USA TODAY Network, that the creation of books and videos exploring consensual adult sexuality falls within his right to free speech under the First Amendment.