Noida: The Uttar Pradesh Police has launched an investigation following an incident in which a resident of Noida fell victim to a new cyber fraud trend, said a report in the media.

The victim was duped of Rs 11 lakh in what has been termed as a “digital arrest fraud," police said, the report added.

A case was filed on Saturday in connection with the matter at the Cyber Crime police station in Noida.

The perpetrators posed as police officials, using the names of an IPS officer from the CBI and the founder of a defunct airline, cooking up a fictitious money-laundering case against the 50-year-old victim.

According to the complaint filed by the woman in Noida, she alleged that on November 13, she received an IVR (interactive voice response) call informing her that a mobile phone SIM card had been procured in Mumbai using her Aadhaar card. The caller asserted that this SIM card was then employed for illicit advertising and the harassment of women, said the report

A similar incident was recently reported in Faridabad, Haryana, where cyber criminals, masquerading as law enforcement personnel, subjected a woman to "digital arrest" for over a week.

They convinced her that her personal identification was used in illicit activities, directing her to remain online via Skype and to refrain from sharing this information with anyone.