Kolkata/IBNS: The video showing Bollywood superstar Shah Rukh Khan touching the feet of acting legend Amitabh Bachchan in the 28th Kolkata International Film Festival (KIFF) inauguration programme at the Netaji Indoor Stadium in Kolkata went viral on social media.

In the video, Shah Rukh is seen touching 80-year-old Bachchan's feet, then Jaya Bachchan's feet and heading to greet others showing his humility.

Along with Amitabh Bachchan, Jaya Bachchan and Shah Rukh Khan, the 28th KIFF was inaugurated by Governor CA Ananda Bose, Chief Minister Mamata Banerjee, actor Rani Mukerji, filmmaker Mahesh Bhatt, singers Kumar Sanu, Arijit Singh and Tollywood celebrities.

In his address to the attendants, Shah Rukh spoke on how social media is often "driven by negativity".

In a well crafted statement which is viewed as a response to a Bharatiya Janata Party (BJP) leader's objection to Deepika's revealing outfit, Shah Rukh said, "Cinema and advent of articulation through social media platforms have become the foremost expression of human experience and emotion. The collective narrative of the times is shaped by social media."

"I feel that cinema has an even more important role to play now. Social media is often driven by a certain narrowness of view that limits human nature to itself. And it's somewhere negativity increases social media consumption, and thereby increases its commercial value as well. Such pursuits enclose the collective narrative, making it divisive and destructive."

"Cinema exposes the vulnerability of human nature by telling stories in their simplest form as they are lived. It allows us to know each other better. In a way, it is best placed to sustain a collective counter-narrative that speaks to the larger nature of humankind. A narrative that brings to the fore humanity's immense capacity for compassion, unity and brotherhood," the 57-year-old actor added.

The festival will run till Dec 22.