Mega deal! Rajamouli’s Varanasi inks global brand integration pact with SkyBlue Cinematix
Hyderabad/IBNS: In a major brand collaboration, S. S. Rajamouli's upcoming film Varanasi has struck a deal with SkyBlue Cinematix, the entertainment and content integration division of Malaysia-based SkyBlue Group, media reports said.
Under the agreement, SkyBlue Cinematix has secured the exclusive worldwide rights for brand integrations in the film, which is slated for release next year.
Varanasi is an upcoming large-scale action-adventure directed by the acclaimed filmmaker Rajamouli.
The film reportedly stars Mahesh Babu, Priyanka Chopra Jonas, and Prithviraj Sukumaran, and is being mounted as a global cinematic project blending mythology, adventure, and international storytelling.
Expected to release worldwide on April 7, 2027, Varanasi is being planned as one of the most ambitious Indian films, backed by a massive budget and global distribution.
IBNS
Senior Staff Reporter at Northeast Herald, covering news from Tripura and Northeast India.
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