Shyam Sundar Co Jewellers 'Shubho Ratha-yatra', this year, began with a symbolic release of the special 'Jagannath Cult' jewellery collection, earlier this month, at the Singhadwar - the main Lion Gate - of the Jagannath Temple in Puri - with Shri Jagannath Kumar Daitapati, Chief sevayat  of The Jagannath Temple, Puri, unveilling the special collection - of the 'Lord Jagannath Cult Aura Inspired' gold jewellery - and blessing the occasion.

Mrs Arpita Saha & Mr Rupak Saha, Directors of Shyam Sundar Co Jewellers, were by his side as he did the honours.

Even as the army of temple carpenters - busy working on the three chariots in the making - added to the blessed environment.

"It gives me great pleasure to be here and unveil this very special jewellery collection", said Shri Jagannath Daitapati, adding, "And I take this opportunity to compliment Shyam Sundar Co Jewellers for this novel initiative and wish them all the best in their journey ahead."