Shyam Sundar Co Jewellers is adding platinum jewellery to all the glitter and dazzle that is in store - from 'Akshay-tritiya' this year.

Platinum is a rare metal with superior strength and durability - product attributes that make it so much more precious.

And because of these physical properties - apart from being the most skin-friendly metal and one that remains unchanged for always - platinum is most ideal for diamond studded jewellery.

Naturally, platinum is perceived to be of great value and is associated with all that is unique.

Like 'the one and only' Mahendra Singh Dhoni, the brand ambassador of PGI Platinum Jewellery, who is batting here for signature style and exclusivity.

In fact, going beyond endorsement, each platinum jewellery of the 'M S Dhoni Signature Edition' is actually signed by 'MSD'.

Shyam Sundar Co Jewellers is launching this premium range of platinum jewellery in Agartala with a 'Special Invitation Offer' of 10% discount on MRP - from 22nd April to 3rd May.

And, incidentally, platinum - which is perceived as very premium - is now actually cheaper than gold.

The special preview at Hotel Polo Towers included unveiling of the launch collection of this exclusive range of platinum jewellery by Shyam Sundar Co Jewellers' Directors, Arpita & Rupak Saha, and a symbolic showcasing by  Mithun Debbarma - the youthful face of Shyam Sundar Co Jewellers and winner of the Mr India title - wearing the men's collection of platinum jewellery and reflecting all its exclusivity.

"Wearing platinum jewellery is a great feeling as it seems to rub off its special qualities on you and enhance your personality", said Mithun Debbarma.

"The customer is central in all that we are about and all our endeavours are driven by the commitment to keep adding to all the glitter and dazzle that we have in store", said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, "And, keeping pace with a global trend, we felt it was time to add platinum jewellery to the 'Shyam Sundar Co Jewellers' experience"

"We decided to time the launch of platinum jewellery in Agartala with the run of our 'Shubho Akshay-tritiya' celebration this year", said Rupak Saha, Director, Shyam Sundar Co Jewellers, adding, "And the 12-day Launch Offer Of 10% Discount On MRP Of Platinum Jewellery is an 'invitation' for customers to the platinum experience". This 'Invitation Offer' will be on at the Agartala showroom of Shyam Sundar Co Jewellers from 22nd April to 3rd May.