Shyam Sundar Co Jewellers launches ‘Silver Expressions’ collection with special invitation offer

Shyam Sundar Co Jewellers on Monday unveiled ‘Silver Expressions’, an exclusive collection of silver jewellery, marking the brand’s first dedicated range crafted entirely in silver.

Known as Tripura’s heritage jewellery house with designer collections of gold and diamond jewellery such as ‘Adi-Kriti’ and ‘Glitteria’, the brand introduced the new collection as a fresh concept aimed at redefining the appeal of silver ornaments.

The collection has been named ‘Silver Expressions’ to highlight jewellery that reflects the wearer’s personality, emotions, and thoughts. The designs are described as style statements and signature adornments that combine the purity and auspiciousness of silver with contemporary aesthetics. The range is positioned as jewellery that offers high value while remaining affordable.

To mark the launch, the company announced a six-day invitation offer from March 9 to March 14, featuring a 10 percent discount on the MRP of ‘Silver Expressions’ jewellery along with an assured gift on every purchase from the collection.

The launch presentation began with a live showcase of the jewellery collection. The show featured Mithun Debbarma, described as the youthful face of the brand, along with Sreshta Deb and Roseleena Tripura, who displayed the designs while adorned in pieces from the new collection.

The event culminated with the dramatic unveiling of a dedicated ‘Silver Expressions’ zone at the Agartala flagship showroom.

Speaking on the occasion, Mithun Debbarma said he was delighted to be part of the launch. “It is a wonderful new idea of presenting an exclusive jewellery collection as expressions of the mind and heart. I congratulate Shyam Sundar Co Jewellers for this interesting foray and wish them success,” he said.

Rupak Saha, Director of the company, said that customer preferences remain central to the brand’s decisions. “Silver Expressions is designed to encourage people to rethink silver jewellery and see it in a new light. It is an idea whose time has come,” he added.

Arpita Saha said the collection has been launched with a special invitation offer as part of the company’s continued commitment to excellence and value-for-money products.

The ‘Silver Expressions’ launch offer will be available at all showrooms of Shyam Sundar Co Jewellers in Agartala, Udaipur, and Dharmanagar, as well as in Kolkata at Gariahat, Behala, and Barasat outlets from March 9 to March 14, 2026.