Shyam Sundar Co Jewellers has announced its annual 'Shubho Ratha-yatra' anniversary campaign, which will be held from July 13 to 18 across all its showrooms in Tripura and Kolkata, offering exclusive festive collections, attractive discounts and special customer benefits.
The jewellery retailer said the annual campaign commemorates the company's journey, which began on the auspicious occasion of Ratha-yatra in 1960, and is observed each year as a thanksgiving to Lord Jagannath and to customers for their continued trust and support.
This year's edition will feature a special collection of gold jewellery inspired by the Lord Jagannath cult, along with an extensive range of gold, diamond, silver and gemstone jewellery.
Customers will be offered a 15 per cent discount on the making charges of gold jewellery, 65 per cent discount on the making charges of diamond jewellery, 10 per cent discount on the MRP of silver jewellery, and 15 per cent discount on gemstones. The company has also announced a lucky draw featuring home appliances as prizes, while every customer will receive blessed prasadam from the Jagannath Temple in Puri during the promotional period.
Regular customer services, including the 'Sonay Sohaga' special discount scheme for gold, diamond and silver jewellery purchases, old gold exchange facility, and IGI/GSI-certified gemstones, will also be available throughout the offer period.
The special Ratha-yatra jewellery collection was unveiled at a symbolic ceremony by the company's Directors, Arpita Saha and Rupak Saha, who dedicated the collection to Lord Jagannath.
Recalling last year's celebration, Rupak Saha said the company's special 'Jagannath Cult Aura Inspired' jewellery collection was launched at the Singhadwar (Lion Gate) of the Jagannath Temple in Puri and blessed by Shri Jagannath Kumar Daitapati, Chief Servitor of the temple. He said the company continues to draw inspiration from that memorable occasion.
Arpita Saha said Ratha-yatra holds special significance for the company as its journey began on the festival day 66 years ago. She attributed the company's growth to the blessings of Lord Jagannath and expressed gratitude to customers whose continued faith has contributed to its success.
Rupak Saha also thanked customers for their trust over the decades, saying the annual 'Shubho Ratha-yatra' campaign is the company's way of celebrating and expressing appreciation to its patrons.
The promotional offer will be available from July 13 to 18 at all Shyam Sundar Co Jewellers showrooms in Agartala, Dharmanagar, Udaipur, Behala, Barasat and Gariahat.